Lazer approached us in Q3 of 2021 to make a campaign of spots for their varying families of helmets, from pro mountain biking helmets, to their kid focused Gekko series. We needed to determine a style for the Lazer brand that tied all of the videos together, while also making each one unique enough to connect with their diverse target audiences.
Urbanize MIPS
Gekko/ Lil' Gekko MIPS
Kids Helmet
Impala MIPS
MTB Helmet
G1 MIPS
Coyote MIPS
MTB Helmet
Sphere MIPS
Road Helmet
